Dramatism and Meet the Parents Essay

The theory of Burke’s dramatism provides another view of rhetoric analysis of symbolisms that have been utilized in the film. With this, the theory analyzes human relations, culture-usage, lingual properties, and the intentions and motives present within the act. The theory of dramatism by Kenneth Burke applies to the philosophical grounds of the movie, Meet the Parents. Hence, within this study, the main aim is to apply the theoretical concepts of Kenneth Burke in analyzing the proposed film, Meet the Parents. The theory presents itself in number of different arguments and contents. With the very concept of Burke presented in the theory of dramatism that states, â€Å"life is a stage where the drama continues†, he has proposed five components that guide the analysis of human intentions, culture and other symbols present within the drama. Burke contends that every act in every given scene should possess the appropriate purpose. He further emphasizes these subtheoretical components in his dramatism pentad. Within the film of â€Å"Meet the Parents†, various concepts of Burke’s theory have been portrayed. Under this theory, Burke bases the analysis under the concepts of philosophy and symbolical criticisms. From the angles of Greg Focker and her girl friend Pam Byrnes together with her family and relatives, each component of dramatism pentad forms an interacting drama throughout the film. In this study, the film is analyzed through the different components of Burke’s theory, namely: the dramatism pentad, and the implications of human relations, culture and language. Discussion Theoretical Explanation of Kenneth Burke’s Theory of Dramatism Dramatisim Methodology The concept of dramatism involves the concept of Shakespearian idealism of â€Å"world stage† wherein it considers the realistic events or practical applications of real life scenario. As for Kenneth Burke, the theoretical framework considers the world as a drama wherein real-life scenarios are placed into a theatrical presentation. The methodology of dramatism incorporates analysis and reviewing of human relations and their motives. As supported by the Gusfield (1989), dramatism is designed to show that the most direct route to the study of human relations and human motives is via a methodical inquiry into cycles or clusters of terms and their functions (p. 135). Under this consideration, the study identifies the function of dramatism framework as an approach in emphasizing the act of language symbolism that illustrates the conception of man and of human relations. The dramatism methodology is an ideal point of perspective to analyze human acts, relations, and motives in the subjects of philosophy, political science, economics, religion, literature and arts. Upon implementation, the theory suggests the importance of determining of the following variables in order to analyze the components of human acts, relations, and motives: these are speech used, the writing, and the artistic styles present. According to the book of Kennedy (1989), Burke exercises his dramatism primarily upon acts that produces written texts, although he approaches all human actions as essentially dramatic and active, having a dynamic and being analyzable in the same terms (p. 100). Even with a static and immutable character of a play, the theory of dramatism considers the presence of dynamic, changeable and elusive components that maybe present within such plays. The dramatism form of analysis considers the inquiries: â€Å"what are involved in the play? What are the people doing in it? And, why are they doing these acts? † (with this, the pentad form of analysis can be considered). Burke’s dramatism analyzes the content and thoughts of the drama though philosophical and conceptual framework. Dramatism is commonly placed alongside classical rhetoric and tagmemics as one of the standard heuristic methods of invention. The analogy of Burke’s argument provides the thought that in every actions human make, there is always an incorporation of motives or intentions. Through critical analysis under the components of pentad, these motives of actions can be revealed. Under the concept of how drama proceeds, Burke considers the need for participants in order to establish the act. The theory of dramatism considers the human world as the continued version of what has occurred in a drama; hence, calling this perspective as the rhetoric of drama. According to Styan (1992), Burke holds that man tries to control and humanize his world by means of symbolism. Symbols and symbolic structures in art are not only typically human, but all forms of symbolism must be derived ultimately from the senses (p. 4). Burke believes that the concept of symbolism can be applied in the context of human intentions like the ones present in the theatrical drama presentations. It is not surprising since his concepts are very much related to the belief that reality is just the continuity of the drama. With these principles of dramatism methodology, he has proposed five components to instruct the appropriate pattern analyzing given subjects under the concept of dramatism. Dramatism Pentad: Personalization and Depersonalization The concept of Burke ties the two perspectives of personalization and depersonalization. Burke is considering the subject of personification as part of the theatrical drama. These components should be considered in the dramatization method as well. In addition, the theory of dramatization incorporates the ideas of act, agent, scene, agency and purpose that are all incorporated to the aspects of personification. According to Krasner and Saltz (2006), dramatism is not limited in a spatial sense, as if there were one sphere to which it can be comfortably applied and a second sphere from which it should be kept away (p. 53). With this, the theoretical framework of Burke does not consider the non-personal components under the act, agent, scene, agency and purpose; hence, he has conceptualized the idea of non-dramatist. The concept of non-dramatist is limited compared to the dramatist personification, which gives birth to the concept of outer limit in a double term scene. Within the aspect of personalization, the concept of dramatism centers into critical observation of the drama’s five components: act, agent, scene, agency and purpose. In order for an act to appear, an agent must be present to perform this act within the coverage of scene. In order to facilitate and implement the acting within the scene, the agent needs to utilize various agencies that should enable the requirements of acting. The full realization of the act is then realized by providing the appropriate and pre-determined purpose within the act. The five elements that composed the theoretical foundation of dramatism are known as the â€Å"dramatism pentad†. In every term of the pentad, significant type of analysis can be employed through the means of ratio, such as â€Å"Scene-Act Ratio† or the â€Å"Scene-agent ratio†, which interlinks different variables present in the pentad (Kennedy, 1989 p. 100). In Burke’s dramatism pentad, every component should always be present in every given act in order to acquire significance and utility. In the perspective of dramatism, these pentad components are related and form part of the entire thought of the given drama; hence, every component is associated to one another. Human Interaction: Language and Culture The theory of dramatism emphasizes the use of language in facilitating communication and interaction. In addition, the theory understands the social actors possess different cultural and language variations that need to be considered in interaction. As according to Emmelman (2003), Burke’s dramatism considers the angles of cultural domains and language systems under the social actors that behave according to their cultural and social hierarchies (p. 5). The concept of theoretical Dramatism has been considered part of the influential modern rhetoric that attracted sufficient adherents and influenced the conditions of rhetoric in the twenty-first century. As according to Burke’s definition, the concept of Dramatism is a method of analysis and a corresponding critique of terminology designed to show that the most direct route to the study of human relations and human motives is via methodical inquiry into cycles or clusters of terms and their functions is a loosely constructed theory (Benoit, Hample and Benoit, 1992 p. 279). Burke in his theory considers man as an animal that is characterized by symbolic action that identifies itself within the context of language use. Burke considers language, cultural origin and the history of the agent as important symbolisms that provide the message and theme of the drama. Theoretical Application in the Film â€Å"Meet the Parents† Film Overview With the overview of the film, the study obtains the elements portraying the possible parts of the dramatism analysis. The story of â€Å"Meet the Parents† revolves in the two characters Greg Focker and her girlfriend, Pam Byrnes. The couple is actually planning to have their wedding the soonest possible time; hence, as part of tradition, Focker tries to foster some sort of familial attachments to his fiance’s family. In doing so, Focker has been confronted by the relatives of Byrne, including his fiance’s ex-boyfriend and the annoying cat. Being a type of family that is over-protective and amazingly paranoid, Pam’s family intensively tests the credibility of Focker as the rightful man for their daughter. The protagonist is somehow confronted by the Byrneses’ interrogative actions towards him. Unfortunately, the father of Pam, Jack Byrnes, has been part of the CIA investigatory team, who somehow brought Focker in the extensive examination. Despite of the troublesome scenario that Focker is facing, he is aware that this is all part of the test in order to acquire the hands of Pam. Hence, he is determined to do all his best to please and establish a good image towards his family. However, with his frequent attempts, Focker always ends up being ignored or placed in a more complicated scenario. In the film, Focker has realized the virtue that he learned from Jack, which is the Circle of Trust. This idea has facilitated the value and resolution between the courting and doubting parties. Within the circle, Focker and Jack are able to foster trust and relationship that in the end paved the way for another task, which is to meet the Fockers. In the concept of dramatism, the ending of the film provides a notion of practical continuity of the drama. Application of Dramatism Pentad Act In application of the first level of the dramatism theory, the act component presented in the film institutes the element of family versus couple’s plan of marriage. This is a typical scenario in the reality setting wherein the male is confronted by interrogations of family members, which is most commonly from the woman’s side. In this category, the main act of Jack Byrne is to initially counter the desire of Focker to marry their daughter, Pam. On the other hand, the act of Focker is to pursue the reward, that he wants to claim, which is his marriage to Pam. Despite of his efforts and negative impression towards the family of Pam, Focker manages to build some sense of rapport towards the family of Byrnes, while Jack uses this as an advantage for further his investigation on Focker’s identity and intention. The overall act of the film does not actually revolve in a quarrel between the woman’s family against Greg Focker, but rather, the act only shows the attitude of over-protectiveness of the family and tradition that they are following. Agent The agents presented within the film, mainly Greg Focker, Pam Byrnes and Jack Byrnes, facilitates the act. These characters possess different roles and perspectives in terms of rightful marriage and the obligations of establishing a relationship. The agent Focker possesses the personality of perseverance and focus in his goal for marriage. Pam Byrnes, on the other hand, has acquired the role of a clueless fiance in terms of the dispute occurring between her father and Greg. Lastly, the agent Jack Byrnes serves as the main antagonist of the film that facilitates the act of examining Focker’s credentials and candidacy for their daughter. Scene The scene of the film involves the two parties, the Focker and Byrnes, under the traditional setting of family introduction prior to marriage. The scenario in the film provides the aspect of human relationships and the type of culture being employed within the film itself. Somehow, the scenes provide an idealistic perspective on what men and women should do prior to marriage. However, within the context of the film, the incorporation of exaggerations (e. g. the examinations instituted by Jack, the character backgrounds employed within the film – Jack being CIA, etc. ) have given the scene some property of comedy out of the tradition theme that it aims to portray. Hence, the scene of the movie provides the traditional content in a comedy approach, which is facilitated by the agents present in the film. Agency As with the theory of dramatism, the component of agency facilitates the means for the agents to implement their acts. Within the novel, there are three possible agencies that have been utilized in order to illustrate the act of the three main agents: (a) For Greg, he is able to facilitate his act as the one being scrutinized by his’ fiance’s family by his decision of meeting the Byrne family; (b) For Pam, she is able to facilitate her act of being the clueless fiance by her distinct attachment towards Greg (being his fiance) and Jack (being the favorite of her father), which has given her the idea that everything is getting smooth with the two of them; (c) lastly, Jack earns his role of being the detective of her daughter’s fiance, which has been facilitated through his background of being under the CIA profession. Purpose As per analysis of the overall plot of the story, the story illustrates its very purpose by conveying the message of how the traditional scenario should be for a family introduction in couples who are planning to get married. Somehow, the story incorporates th e sense of comedy for the sake of entertainment. It has utilized some sorts of exaggerations in the characters of Jack and Greg in order to provide the aspect of their theme of comedy. Meanwhile, the message of the story is the tradition of marriage wherein the family, most especially the father of the woman, scrutinizes the man before he allows his daughter to be married. It may sometimes be as complex as shown in the movie but not that exaggerated since the movie somehow incorporates almost impossible events. Application of Human Relations, Culture and Language In application of the other concepts of the theory, the components of human relations, culture and language are illustrated in diverse forms within the story. Evidently, the form employed by the film to demonstrate human relations is by the multi-links present between Greg Focker and the Byrne family. Meanwhile, the culture presented in the film is the traditional concept of marriage employed by American from the past up until today. Lastly, to further agree with the traditions and culture the film have presented, the lingual use of American English – between the colloquial (Focker) and Byrnes (Formal) – has somehow provided a realistic features for the two opposing parties in the film. Conclusion In the conclusion of this study, the discussion has included the theoretical frameworks of dramatism by Kenneth Burke and the film Meet the Parents. The thesis of the study subjects the application of Burke’s theory of dramatism to the film Meet the Parents. As per the discussion of the theory, the concept of dramatism has involved different subcomponents that serve as guide in analyzing the human intentions, cultural background and lingual properties of the drama. The theory of dramatism moves in the idea of Shakespearean thought of the world as a stage; hence, it has provided five subcomponents to guide the critical analysis of a drama under the rhetoric philosophy. These five subcomponents involve act, agent, scene, agency and purpose, which are all interrelated and should be present in any given drama. As per application of the theory in the given film, Meet the Parents is able to acquire all these subcomponents mainly through the character symbolisms of Greg Focker, Pam Byrne and Jack Byrne. The act of the film involves the argument between the two parties due to the decision of marriage by Greg and Pam. As part of the traditional American culture in the ideal family scenery, the film has incorporated the need for family introduction prior to marriage. However, with the diverse agencies present in the characters, the act of employing intensive examination towards the male has been portrayed. Although, the film has incorporated some aspects of exaggerations for the sake of entertainment and comedy, it was still able to relay its purpose in the message of how an American family of the female treats male whenever a family introduction is initiated. Reference Benoit, W. L. , Hample, D. , & Benoit, P. J. (1992). Readings in Argumentation. Walter de Gruyter. Emmelman, D. S. (2003). Justice for the Poor: A Study of Criminal Defense Work. Ashgate Publishing, Ltd.. Gusfield, J. R. (1989). On symbols and society. University of Chicago Press. Kennedy, M. (1989). Theorizing Composition: A Critical Sourcebook of Theory and Scholarship in Contemporary Compositions. Greenwood Publishing Group. Krasner, D. S. , & Saltz, D. (2006). Staging Philosophy: Intersections of Theater, Performance, and Philosophy. University of Michigan Press. Styan, J. L. (1992). Modern Drama in Theory and Practice. Cambridge University Press.

Art Is an Expression

Art History 6A 19 November 2011 Triumph! Art is an expression that we as humans do as a way to express and communicate with others. Through art every painting/sculpture has an intended purpose and message/story to convey. No matter what race, gender, or class, one can understand what message is being shared or find an entirely opposite interpretation other than what the artist intended. It can relate to the individual on a personal level, and that’s the beauty of art. In this essay I will be writing about two pieces of art that have been around for thousands of years.I will be comparing and contrasting the Palette of King Narmer (back) and the painting â€Å"Ti watching a hippopotamus hunt. † Both murals contain symbolism, as well as concepts of life and death. Each in their individual way conveys a message of importance and triumph. The Palette of King Narmer dates back to the first Egyptian dynasty, from Hierakonpolis, c. 3000 B. C, it is flat in appearance and double -sided with engravings on both sides, each individual side separated into 3 distinctive sections by horizontal lines with the middle being the biggest.It stands approximately 25† inches (63. 5cm) in height and tapers down to a point. The structure of the piece is very similar to the outline of a shield. It is composed of a dark color slate, common rock found in Egypt. Unlike the Palette the painting of â€Å"Ti Watching a Hippopotamus Hunt† is much bigger almost double in size, standing 4 feet tall. It was created during the fifth dynasty, Saqqara, c. 2400 B. C. and is composed of painted limestone. Prior to the creation of the Palette of King Narmer, art was divided throughout Egypt.Egypt was divided geographically and politically into Upper and Lower Egypt. Society had an emphasis on becoming unified and the palate marks the unification of these two lands. King Narmer is famously known as the first king to rule these lands. The palettes’ historical importance m arks the transition from pre-historical to historical period in Egypt and serves as the foundation for generations of art glorifying kings. During the time of â€Å"Ti Watching a Hippopotamus Hunt† Egyptians had a very strong belief and emphasis in death and the afterlife.Death was rarely filled with a sense of fear, but instead embraced with open arms and seen as a necessary transition one must make to live in the afterlife. Egyptians constructed mastabas for the dead. For this reason there was a plethora of funerary offerings including statues, carvings, and paintings made and placed into mastabas. The Egyptians built their mastabas very similar to homes for the dead so when they entered the afterlife they would have all the necessities and luxuries they once had during their lifetime.Narmers palette was an object commonly used in the preparation of eye make up, used by the Egyptians mostly to block and shield out the sun. The palette is most likely a votive or gift to the gods. Whereas the painting of â€Å"Ti Watching a Hippopotamus Hunt† was a funerary gift made to honor loved ones who have passed and entered their next chapter in life. In both works of art, animals are portrayed but only in the palette do animals have true symbolic meaning. On the Back of the palette the upmost section portrays two cow heads one on each side, which appear to have human faces.This representation depicts a variety of interpretations: the goddess Hathor, or the goddess bat, or just a symbolism for the Kings power and strength, which is a common symbolism of a bull throughout Egyptian art. The true meaning of these symbolic bulls is unknown till this day due to the uncommon frontal portrayal of the bulls. Also in the back of the palette there stands a falcon, symbolizing the god Horus- protector of kings. The falcon is placed on top of a head sitting on papyrus representing Lower Egypt. This signifies the triumph and power Upper Egypt had over Lower Egypt.In th e painting of â€Å"Ti Watching a Hippopotamus Hunt† animals individually serve no significant value, but as a whole in Egyptian art a successful hunt is a metaphor for triumph over evil. In the palette of King Narmer there are a series of hieroglyphics used to signify the powerful King Narmer making Narmers palette the earliest existing labeled piece of art. In between the bullheads are hieroglyphics of a catfish (nar) and a chisel (mer) within a frame representing the royal palace. The fish also pays tribute to the Nile River since Egypt strived and lived off the river for all its resources such as food and water.In the painting of â€Å"Ti Watching a Hippopotamus Hunt† there are no hieroglyphics used because it was intended for the dead. Its purpose served to represent and honor the loved ones passed. In â€Å"Ti Watching a Hippopotamus Hunt† the artist incorporates a unique series of lines/patterns to bring structure and organization to the piece. This is po rtrayed in the water beneath the boats by a pattern of wavy lines that embody fish and hippopotami. In the uppermost of the painting the artist uses a series of fine grooves that lead into a commotion of birds and foxes resembling papyrus flowers.Similarly lines play a Important role in the Palette of Narmer. A series of Horizontal lines are used to break the palette into 3 distinctive sections. Without the use of lines, the palette would have no organization and would become chaotic. The portrayal of the body when referencing both Narmer and Ti is very similar. Showing the influence Narmers palette had in art. In both pictures the eye and upper body is in frontal view while the head and legs/feet are in profile view, one in front of the other, which was a very common depiction of important figures.It was believed that by showing the Egyptians in this way all the body parts needed in the afterlife would be properly expressed and available to the deceased when needed. Slaves and anim als were painted more natural and relaxed, and with a smaller scale in drawings to show there limited importance. In both pictures the artists illustrate both Narmer and Ti being the dominating and largest figure (which is called  hierarchical scale). In the palette of King Narmer, Narmer is significantly larger in his ceremonial beard wearing a bowling pin shape crown, which represents Upper Egypt.Attached to the end of his kilt is a bulls tail indicating the power and strength of Narmer. Behind King Narmer is a much smaller servant, most likely of high rank, carrying his sandals making Narmer barefoot. Throughout Egyptian art being barefoot symbolizes the person is on holy ground. In Narmers right hand he holds a club, ready to strike a kneeling warrior he holds by the head with his left hand. This once again signifies the power and strength of Narmer over his enemies. Below this scene are two bearded men most likely enemies of the king lying dead symbolic of how lethal and vict orious of a ruler he is.In the mastaba of a Ti the painting â€Å"Ti Watching a Hippopotamus Hunt† Ti is similarly portrayed. Ti is shown much larger and out of scale compared to his slaves depicted, representing his importance and social status. In Egypt a successful hunt was a metaphor for triumph over evil. Ti and his slaves are roaming through marshes, hunting hippopotami and birds. Ti unlike Narmer is distant away from the hunt, not engaging in the action of killing the hippopotami but yet he is still present over looking his slaves during the hunt.He is a neutral observer of life, resembling his Ka being at peace. Both murals use a variety of lines, symbols, and details not only to focus on the importance and triumph of Narmer and Ti but also make a structured organized piece of art. The palette of Narmer represents this triumph over evil more straightforward being that Narmer has already killed two of his foes about to kill another, holding in the palm of his hand the power to give life or death. On the other hand the painting â€Å"Ti Watching a Hippopotamus Hunt† is metaphorically representing victory and triumph through the hunt.

A Clean Well Lighted Place- Ernest Hemmingway Summary

â€Å"A Clean, Well-Lighted Place† Theme Analysis â€Å"I wouldn't want to be that old. An old man is a nasty thing. † â€Å"Not always. This old man is clean. He drinks without spilling. Even now, drunk. Look at him. † -Ernest Hemmingway The story written by Ernest Hemmingway tells of a deaf old man who is in conversation with others at a cafe in the late night hours. The others in the story’s setting share a significant difference of age and opinion. It seems they depict their ages as stages of life. The story contains a lot of noteworthy symbols, behaviors and decisions that give us hints as to what the story is supposed to represent. Characters within the story are divided into four age groups, each having different characteristics and behaviors, however all waiting for their time to in which they face the inevitable and depart from the physical realm of living and into what follows. The old man is described as a deaf and depressed man who tried to take his life away a week prior the story’s setting. It is said in the story the man is financially stable and is a frequent guest in the cafe that is well lighted and clean, unlike bars or bodegas . The story also is able to show the old man’s loneliness, sadness, and distress. Also, the waiters are sharing significant differences between them; the young waiter is in a hurry to leave work and go home to his wife, he is unsympathetic for the old man, he shows a disliking to him, and displays disgust towards the idea of getting old and the old man himself. It seems as if the young bartender has no appreciation for the old man life and holds no regard to it. Unlike the older bartender who tries to understand the old man’s condition and is curious of his suicide attempt. The older waiter himself is not in the hurry, after leaving work he goes to the bar to get a drink and then finally falls asleep upon the dawn. The last characters, however not as significant but symbolic, are a young soldier and a young girl who are just strolling through the street at night. The story reveals interesting patterns based on the age of characters. The young couple strolling through the street at night gives us as an image of how young people are free and independent. Having their whole life in front of them, they explore their surroundings, strive for new experiences and enjoy life without taking a break to stop and think where it is leading. The young bartender is a described to be in the next level in life. He is probably one or perhaps two decades older then the soldier and young girl. Hemmingway gives us indirect hints of the characteristics in which a middle stage life in an adult would exhibit. The young bartender is in a hurry to leave the cafe and go home to his wife. â€Å"I wouldn’t want to be that old† he says during the dialog with another bartender. At some point, upset about having to serve the old man who prevents him to close up the cafe and go home he even says, â€Å"He should have killed himself last week. † It shows how this character is captivated by own needs and wants. It shows his life as having purpose or meaning, time for himself, and an outlook for the future of him and his family. Perhaps, at this point of life, Hemmingway tries to tell us that people are confined within their own personal spaces, living a fast-paced life and trying to accomplish as much as possible with no little regard towards others. They do not look towards life’s philosophy and take that approach very lightly carefully avoiding the truth behind life, because they’re simply disgusted by it. Conceivably, materialistic good is a measure of happiness at that age. The conversation between him and the other bartender reveals that in his mind despair over life couldn’t be caused by anything but money. When the older bartender tells him he’s got everything – confidence, youth and work, the young bartender simply replies â€Å"Come on. Stop talking nonsense. . . .† The older bartender, no doubt, is closer emotionally to the old man. He is far from being in a hurry. The sight of the financially well old man who frequently stays until the last possible drink at the cafe, and has tried to commit suicide week before captivates him. In a way he can relate to the old man, and views him as someone who, like him, has contributed his time and life by years. He questions the younger bartender about circumstances around his suicide attempt as well as trying to defend the old man from arrogant opinions expressed by his co-worker. Why didn’t you let him stay and drink? † the old waiter asks the younger bartender when he refused to serve the old man anymore even though the time for closing was an hour away. Then he concludes â€Å"I am of those who do not want to go to bed. [I am] with all those who need a light for the night . . . We are two of different kinds. † The author leaves it to our imagination to interpret what the bartender mea nt by the â€Å"light† for the night however the distinction between two characters that is linked to their age is significant. The older waiter is slowly getting through the stage of life preceding that of the old lonely man. The â€Å"light† might be a symbol for the hope or motivation for the life to continue. Younger characters of the story did not have a need for that hope as they had everything – confidence, youth, work and most importantly – the time. The old man is the most important figure in the story. Even though he is not part of conversation and does not say more than simple words, he is a symbol of the last stage of one’s life. Hemmingway shows that stage as depressing, a lonely time in one’s life. He shows the old man as having realized the meaningless of life, the old man’s need to move on. The suicide attempt was significant as well as the fact that the old man was deaf, because it shows the man’s loneliness, his need to be with others, and is desperate attempt to end the silence, he feels he is confined to his own lonely thoughts by being deaf and wants nothing more than to end the silence with death, because death or life means nothing to him. The story is constructed in a very enlightening way; by including the different age groups and the different opinions of life and its worth to others. It is interesting to see the contrasting views of the individuals as they journey through life and all its experiences. Take the epigraph above; it shows to vivid contrast between the old and the young bartender. The young bartender shows his disgust in getting old, and his avoidance of it, while the old bartender in his quote shares his appreciation for maturity and the life’s worth. It is something to take from this story that as we all live to understand life and its meaning with different views and opinions, we share one thing in common and that is the inevitable.

The Considerations of Pricing Strategies in Multiple Industries Essay

The Considerations of Pricing Strategies in Multiple Industries - Essay Example Burrows (2009) describes the dilemmas at Microsoft company when deciding pricing policy on its many different technology and consumer-oriented products. Microsoft maintains tremendous buying power in its technology market but is facing pricing issues in the midst of a global economic slowdown and rising competition in this market. Microsoft is now wondering, in order to keep sales volumes up and profit at expected levels, whether the business should consider lowering the prices on a wide variety of Microsoft branded products. Says CEO Steve Ballmer of Microsoft, â€Å"we’re focusing on gaining share in (new markets) that are most critical† (Burrows, p.51). Apparently, Microsoft has considerable problems in some markets, such as in Asia, with large volumes of pirating occurring in its computer-related technology marketplaces. Piracy, when customers are able to get their hands on Microsoft products without a proper license, erodes sales success at the company. Therefore, Microsoft considers that in these markets where piracy runs high, they can lower the price of the technology software to make the product less appealing from illegal markets and will bring buyers into the store instead to make a purchase. Even though there is no research evidence which shows that Microsoft has determined a price policy that fits with the company’s leadership expectations, clearly a consideration of pricing is the ability to avoid piracy and also to make products seem more attractive to buyers with fewer resources in order to boost higher sales volumes. Cooper (2009) describes how the regulatory environment impacts pricing, by describing data from the Digital Britain Report.  

A detailed analysis of the tactile sensory system examining the Essay

A detailed analysis of the tactile sensory system examining the neurosceince, praxis and sensory modulation in relation to Autism - Essay Example ASD, Autism spectrum disorders are enduring neurodevelopmental disorders described as impairments in these three areas of functioning: communication abilities; restricted, stereotyped or repetitive behaviour patterns; and social behavior. Most researchers concur that autism is originated by either abnormal organization within the central nervous system, irregular brain structure, or both. Due to the variation of symptoms, the wide variety in their severity and the functional deficits’ continuum, the term ASDs is now being utilized to report the disparity observed in these children (Wing, 1997). Although there had been several theoretical evidence regarding the causes of autism, nowadays, more specific knowledge is available for the neurological and genetic abnormalities that exist. It’s been proposed that a surplus of axons in particular regions of brain results in an over-connection of these regions. Yet, their connections to other regions of the brain seem to be fragile (Herbert, 2005). It seems to be a need of coordination among these areas of brain. This lack of synchronization seems to affect brain functioning. People with ASDs have trouble conveying dissimilar cognitive functions mutually in an organized way. They suffer from difficulties in organization and planning (Prior & Hoffman, 1990). Synchronizing volition with sensation and movement can be complicated for some. In autism every part of the brain appears to perform on its own (Just et al., 2004) thus lacking a coordination of information. The information related to the environment is interpreted through sensory systems. It can be explained as a process within the brain which arranges sensory experiences – sound (taste), touch, gravitational pull, body awareness, movement and sight – into collective information which is then utilized by the individuals in reacting to and learning about

The Impact of the Black Death during the 14th Century Essay

The Impact of the Black Death during the 14th Century - Essay Example Cultural changes occurred as people had to cope with the consequences of the plague, creating a situation where changes occurred in order to combat the disease through means that reflected beliefs and traditions. The effects of the plague were written about through firsthand accounts of its devastating effects by Henry Knighton. He relates that in one day 1312 persons died from the disease. In relating the devastating effects of the disease in regard to how the affects reached farther than just human mortality, he reports that the sheep populations were also affected, creating a sense of the expanding ripples of effects that spread throughout all of human existence as the disease became an enemy to fight against and try to prevail. Knighton reports that the Scots believed that the disease was a condemnation of the English who seemed to have caused the wrath of God. However, soon the disease reached the Scottish shores and five thousand Scots were dead from the disease.1 One of the pr ominent theories on how the disease began its travels across the known world was through the use of a disease as a biological weapon. Allegedly, the Mongols during their siege of Caffa in Crimea hurled dead bodies, rotting with disease, into the holds of their enemies.2 From there, the disease began to proliferate and travel through trade routes as individuals and vermin carried the disease. A key understanding was made during the development of the plague in regard to the epistemology of disease control. According to Walsh, â€Å"Global shipping traffic has long served as a conduit for disease.3 The plague was spread through maritime routes, the rats on board the ships carrying fleas that transmitted the plague.4 While full understanding of how disease was spread was not understood, it was understood how this disease was traveling from place to place, but finding a way to contain the disease was not as easily grasped. In Venice, however, ships were quarantined in order to prevent the spread into the city, but this was not successful and even Venice eventually fell to the disease.5 It was during the period of time of the Black Plague that the term quarantine was coined in regard to efforts to contain the spread of the disease.6 The impact of the plague was harsh, quick and severe, impacting regions through decimations of populations that significantly changed the course of human development in the Western world. As an example, the art world was detrimentally affected as both artists and clients of artists were lost, thus changing the landscape. The first half of the 14th century had seen a great deal of activity, the world of art beginning to experience an expansion in style which was halted during the first breakout of the plague in 1348 and again in 1361. Central Italy was the core of the explosion in art advancement, but during this time it was stalled as it was also one of the worst areas hit by the plague.7 Death became personified in many of the works o f the period, stalking the population through imagery that suggested that there was an intent behind the spread of the disease as it ravaged populations and spread across continents. A preoccupation with death is visibly evident in the artwork of the period as well as the literature.8 It can be said that it was during this time that death became known as a cruel specter in the

Case analysis Coursework Example | Topics and Well Written Essays - 250 words

Case analysis - Coursework Example 2 According to Thomas Hobbes, you should not destroy the revised will. This is because for Hobbes, morally right actions are the actions that are consistent with the law of nature. According to Hobbes, the law of nature is discoverable by reason, and all of us are able to discover it if we reason well. For Hobbes, the law of nature guides all of us and it is the law that enables us to know the morally good and the morally bad actions. In the case under consideration, you should not destroy the revised will because doing so is against the law of nature. This is because one of the precepts of the law of nature is to be honest and to tell the truth. 3 According to Kant, you should not destroy the revised will. This is because for Kant, in is categorical imperative, Kant says that in making moral decisions, we should always choose actions that we would wish to be made into universal laws; in other words, Kant states that in making moral decisions, we should choose actions that we would wish anybody in the same situation, and under the same circumstances, to make (Kant, 18). For this reason, since one would not wish his or her own will to be destroyed when we die, one should destroy another person’s will. Destroying the revised will for Kant, therefore, is morally wrong. 4 Of the above three philosophers, Kant is the philosopher who provides the best, and the most convincing account of what one should do in this case. This is because Kant gives a clear formula of making a moral judgement, i.e. in making moral decisions, act in a manner that you would wish all people in the same situation to act. Plato’s and Hobbes’ account of how one should act in this case are a bit unclear and unconvincing. This is because for Plato, it is not easy to determine an action that is virtuous and that promotes eudaimonia; For Hobbes, also, it is not easy to

Casino gambling in Kentucky Term Paper Example | Topics and Well Written Essays - 2000 words

Casino gambling in Kentucky - Term Paper Example In this context, the legislation matter has been the campaign proposal of Governor Steve Basher in his bid for election. Associated Press (2007) stated that the proposal of the Governor to legalize casinos in Kentucky is based on the assumption that it will bring growth to the economy in terms of revenues and taxes. The proposal has been submitted for a legislative process of approval and will also be presented to the Kentucky General Assembly for consent. The proposed bill if passed, allows 9 to 12 casinos in Kentucky, and is expected to bring estimated revenue of $600 million a year in tax revenue. In this critical issue, the Kentucky General Assembly composed of the people of Kentucky have been given the chance to have their voices heard in a direct poll whether they agree with this move or not. The recent events shown in the news carried by WBKO (2010) reported that the legalization of casinos in Kentucky did not pass the legislative session. There are possible reasons for the rejection of the proposal as there are studies that show disadvantages for having Casinos in Kentucky. The probe studies of Anderson and Nevada Council on Problem Gambling show that the proliferation of problem gamblers has negative impact on their lives. Andersen viewed it as a bad social policy because of the large social costs it entails; it makes it harder for problem gamblers to reform, and makes it contributory to social corruption. But Andersen and those concerned in his study are missing the points of the benefits of gambling, and making it appear that it is one of the deadliest sins in the world. For example, Andersen said that the government is â€Å"supposed to be the minister of God, Romans 13†, but its moral stance is compromised when it enters into legalized gambling. However, it could not be discounted that there are also benefits coming from the

ASME code Essay Example | Topics and Well Written Essays - 500 words

ASME code - Essay Example Engineer B later requests Engineer B to visit B’s offices so that he may demonstrate to the company’s technical and management officials how the system works. Engineer A obliges and does the demonstration in detail. Engineer B asks Engineer A to prepare another proposal including the details of all costs involved. After some time, Engineer B’s company calls to inform Engineer A that the company will not need Engineer A’s company’s services since Engineer B’s company has achieved the capacity to make their own system. An analysis of the case presented above shows that Engineer B acted unethically in obtaining technical (and patented) information from Engineer A and using it without his consent. This act amounts to a breach of copyright/patent laws given that Engineer B uses the information they gain from A to his company’s advantage without seeking Engineer A’s consent. In the fundamental canons as stipulated in by the American S ociety of Mechanical Engineering (ASME), the engineer is required always to give respect to the intellectual property and proprietary information of other persons including professional bodies and charitable organizations (ASME 2006 No 6; ASME 2008 No 5). Engineer B’s company has proved through its actions not to be reputable given that it disrespects the property of Engineer A’s

Benefits of Breastfeeding Research Paper Example | Topics and Well Written Essays - 1500 words

Benefits of Breastfeeding - Research Paper Example (Brown and Isaacs, 2007, p.166) Last few years have witnessed that people now are becoming increasingly aware of the need to change our lifestyles drastically in order to lessen the existing pressures on environment and the available stock of natural resources. One of the most ignored issues, with respect to the health of our mother nature, is probably breastfeeding. Breast milk is one such food item which is not only renewable natural resource and is highly beneficial for the child, but also non-polluting. It does not even require any other natural resources and can be directly fed to the child. On the contrary, the artificial baby food not only pollutes the environment but also depletes the existing stock of natural resources. Statistics show that every year, 1.5 million babies die because of it and many suffer from ill health. Therefore, whether a mother should breast feed her child or not is not only a lifestyle issue but a health, social and environmental issue. (Correa) Body se ction One: Importance of Breast Feeding This section describes the importance of breast feeding in ensuring the healthy development of the child. These articles enumerate that it is important for the mothers to breast feed their child help him grow healthily and also to reduce the medical cost of the family. If bottled milk is replaced by breast milk, this would also reduce the medical expenses of the families. In D Michels’s article titled â€Å"Mother Nature Loves Breast milk†, the author has stated â€Å"If every child in America were bottle-fed, almost 86,000 tons of tin would be needed to produce 550 million cans for one year’s worth of formula.† (Environmental Benefits of Breastfeeding, 2011) The problem with bottle feeding, other than the health issues, is that the bottles, nipples, silicon, glass etc. required for bottle feeding are resource-intensive and to make the matters shoddier, they often lead to non-recyclable and non-biodegradable end pro ducts. Moreover, tests have shown that many of the top brands of baby foods contain some genetically modified components. Even the cows, whose milk is used to prepare these artificial foods, are injected with growth hormones so that more milk is produced. Therefore, these growth hormones also find their way into these baby foods. Mother’s milk, on the other hand, are neither genetically modified nor contaminated by growth hormones, and is therefore healthier for the babies. Mother’s milk also gets absorbed more easily in comparison to formula, as a result of which lesser excretion takes place. (Environmental Benefits of Breastfeeding, 2011) Another matter of rising concern in today’s time is the rising cost of treatment. In the year 2009, the United States had spent around 17.6% of the GDP of the nation, which accounts to $2.5 trillion, on health care. It is becoming increasingly difficult for the authorities and government alike to curb this rising cost. In thi s light, the authorities have stressed on the importance of breastfeeding exclusively for the first 6 months and then continuing it for the next year or two as a part of healthy diet. This will reduce the risk of diseases for the lifetime of the children and also their mothers, as a result of which, a healthier society will emerge. (Gutowski, Walker & Chetwynd, 2010, pp.2-3) Body Section Two: The Nutrition Value of Breast Milk The articles in this

“The Vanishing Red” †Robert Frost Essay Example for Free

â€Å"The Vanishing Red† – Robert Frost Essay The images in the poem â€Å"The Vanishing Red† by poet Robert Frost stay with a reader for many years. The narrative of a murder and the starling imagery of the mill all play into the tenacity of this poem and lend to it’s lasting quality as a piece of substantial literature of the twentieth century. This is at odds with the explicated narrative of the poem, which instead describes a forgetful nation that makes its way on the broken backs and death of a people it is quick to forget. The act of forgetting is operant in lines 9 through 13: â€Å"You can’t get back and see it as he saw it. / It’s too long a story to go into now. / You’d have to have been there and lived it. / Then you wouldn’t have looked on it as just a matter / Of who began it between the two races.† In these lines Frost adamantly states that the murder of the last red man, the Native American in the poem, stands for the act of the entire history of the colonization of the United States. He talks about the acts of aggression between one side and the other with a cautious understatement in the words â€Å"just a matter.† The clear truth of the matter is that the Miller, standing point in the poem as the American Government, is a murderer and makes no compunction about what he does. This is attested to in lines 6 and 7, â€Å"Whose business—if I take it on myself / Whose business—but why talk round the barn?— / When it’s just that I hold with getting a thing done with?† The fact he is the miller, in control of the place of the act, combines with the amount of control he holds over other by refusing to license them to laugh. These powers are tantamount to the amount of control the government holds over its people. The people being controlled in this work are given only the faintest shadow of recognition as individuals. They are introduced as â€Å"The man with the meal sack† down in line 27. The man who does not get what is said but leaves, content to let the Miller go on with business as he sees fit, since he has a sack full of meal over his shoulder. The government has fed the people, however, there is clear indication that the people will have some concern later with the choice of the word â€Å"—then† tacked on, as if an arbitrary afterthought. A hungry people, be it for food, money, land, or change, are less likely to question their government than those who are content. The choice of the Mill as the location of the murder leads the reader into the heart of the Frost’s understanding of what was occurring at the time that the people allowed such horrific things to occur. The Mill, with its general noise and large turning wheels, grinding away not only the grains but also now bone and blood, stands as a monument to the revolution of industry. The images of the salmon and sturgeon, likewise flopping in the water, though not truly there, behave as a two-fold force. They are both other dying forces of nature as old as the Native American man, and at the same time they are strong and beautiful creatures that yearly fling themselves into the maw of death in an attempt to continue their species. Like the salmon and the sturgeon the â€Å"Vanishing Red† falls to the exploitation of the White capitalist government without a cry of foul from the onlookers. Throughout the poem Frost uses language ripe with symbolic meaning to address the murder of a people and the silence of a new nation that watched it happen. While ‘Red’ is often seen as a derogatory term for Native Americans when this poem is studied at length it is quite clear that the culprit and the true beast is the Miller and the silent man.

Trespassing In Cyberspace Essay Example for Free

Trespassing In Cyberspace Essay Introduction This paper will focus on one of the most contentious issues in cyberlaw, such as trespassing in cyberspace. While the issue of trespass as a sort of offense against a person or against property is carefully regulated in the majority of jurisdiction, the question whether trespass as a phenomenon can actually exist in cyberspace is a subject of heated debate. Thus, in-depth analysis of this question will help to understand its significance in the broader context of cyberlaw. Definition Under common law, trespass happens when a person intermeddles or performs unauthorized of another person’s property (Quilter, 2002). Pending the consensus among scholars concerning a clear-cut definition of trespass in cyberspace, courts and researchers often have to apply reasoning by analogy to analyze such cyberlaw cases: ‘The concept of trespass in cyberspace depends heavily on a conception of a web site or mail server as ‘property’ from which, like land, the owner ought to have the right to exclude others’ (Merges, Menell Lemley, 2006, p.928). One of the concepts that is most widely applied to cyberspace trespass cases is the concept of trespass to chattels, chattels being is defined as tangible property (not to be confused with real property and intellectual property). Trespass to chattels is a tort action under certain circumstances: ‘The tort of trespass to chattels traditionally requires proof not just that the defendant ‘intermeddled’ with a chattel, but that the defendants use actually caused injury to the chattel or injured the owner by depriving it of the benefit of using the chattel’ (Merges, Menell Lemley, 2006, p.923) However, the latter thesis is a contentious one, and further discussion of this issue will happen in the ‘Notable Cases’ section. The scholars argued that there are many concepts than need careful legal reconsiderations in the Information Age before any analogies with real property or chattels can be brought into the discussions. These concepts include, but not limited to, the notion of Intent, Entry, Property, and Permission (Adida et. al., 1998). Yet the idea of applying the doctrine of trespass to chattels to cyberspace turned out to be surprisingly appealing to judges: ‘Notwithstanding scholars’ early suggestions of its inappropriateness, courts have rushed to resurrect the late, largely unlamented, tort of trespass to chattels, and apply it to the new cyberspace arena’ (Cranor Wildman, 2003, p.13). At present, most scholars agree that the doctrine can be applied to such issues as spam and spidering when actual orb potential harm has been caused to a plaintiff. Legal Basis The foundational document that governs electronic transactions is Computer Fraud and Abuse Act of 1984 (CFAA). Computer Fraud and Abuse Act such issues with data integrity as in the situation when an offender breaks authorization rules instituted by an organization with a view to gaining access to protected information, such as information contained in a financial record of a financial institution, or of a card issuer. It also established penalties for acts or attempts to encroach on secret governmental information. However, the applicability of this Act can be made possible by proving that data and information resources can be regarded as chattels. Nowadays, it is an accepted fact in the legal practice, which was established by a series of legal precedents. Notable Cases In Thrifty-Tel v. Bezenek, it was established that electronic signals can be regarded as property due to the fact they are physical and tangible in nature. The analogy used in the case was the comparison of electronic signals to real property not chattels. Trespass to chattels first appeared in the case CompuServe v. CyberPromotions, which was a span case (Quilter, 2002). In United States v. Seidlitz, confidential software was illegally obtained by an employee by tapping into the work session of a previous worker. In this case, federal law was applied only because of an accompanying circumstance. Several  telephone calls the employee made to accomplish his aim were made across state lines.  Otherwise this employee would have had to be prosecuted under one state’s wire fraud legislation (Adida et. al., 1998). In United States v. Langevin, ex-worker of the Federal Reserve Board committed a similar offence. Being a financial analyst at the time when the offence was perpetrated, he tried to access the file containing protected data on money supply. Again, the applicability of federal legislation was made possible solely because of telephone calls made in the manner similar to the previous case (Adida et. al., 1998).    Another notable case, Intel v. Hamidi, was won by the defendant as the California Supreme Court ruled that Ken Hamidi did not commit an act of trespassing Intel’s computers by sending messages to its employees. After being fired from Intel in 1995, Ken Hamidi sent six emails to thousands of Intel’s employees with bitter criticism of the company’s policies and employee treatment. These messages did not result in physical damage on the company’s computer systems or failure of its networks or computer services. However, Intel decided to press charges against Mr.Hamidi accusing him of trespass. Intel claimed that workers were distracted and distressed as a result of disappointing emails, which further led to loss of productivity: ‘Intels position represents a further extension of the trespass to chattels tort, fictionally recharacterizing the allegedly injurious effect of a communications contents on recipients as an impairment to the device which transmitted the message’ (Epstein, 2004, p.15). Yet the court sided with the defendant on the grounds that no actual harm has been caused to Intel’s computer system: ‘The California courts have rejected trespass to chattels claims in the absence of evidence of actual harm to the chattel in question the computer server†¦ because the trespass to chattels tort†¦may not, in California, be proved without evidence of an injury to the plaintiffs personal property or legal interest therein.’ (Merges, Menell Lemley, 2006, pp.925-926). The significance of this case lies not only in the perceived victory for those who endorse cyberspace rights and fair labor relations. The case established a standard for legal reasoning in the cases of the like nature: ‘The decision noted that calling distressing content of a message a ‘trespass’ on the computer was as wrong as claiming that ‘the personal distress caused by reading an unpleasant letter would be an injury to the recipients mailbox, or the loss of privacy caused by an intrusive telephone call would be an injury to the recipients telephone equipment’’ (Electronic Frontier Foundation, 2003, para.3). The case eBay, Inc. v. Bidders Edge, Inc. is important for the discussion because it expanded the concept of trespass to chattels to spidering. Spidering is widely used by search engines to track information on Web serves. Bidder’s Edge was an auction aggregator that collected information from different auction sites, put it together in its own data bank, and then offered the information on demand as a to consumers looking for a certain item. eBay pressed charges against this company on the basis of trespass to chattels because of the company’s spider activity. The evidence of real harm resulting from Bidder’s Edge’s spidering was not allowed in the court, but the presence of potential harm was sufficient to rule that Bidder’s Edge was trespassing eBay’s information resources (Quilter, 2002). Other cases decided on the same grounds as are TicketMaster v. Tickets.com92 and Register.com v. Verio (Quilter, 2002). Impact While there is little discussion as to the benefits of application of trespass theory to spam emails, the issue is not that clear when it comes to spidering. It is widely believed that all the recent cases concerning trespass in cyberspace had far-reaching implications. Some scholars believe that the application of trespass to chattels doctrine to spidering may be detrimental to the development of e-commerce services: ‘While the promise of ecommerce is to improve consumer information and lower transaction costs, under a trespass theory many of those benefits will disappear’ (Merges, Menell Lemley, 2006, p.924). From the customer’s perspective, eBay’s victory was hardly beneficial for those seeking quality service: ‘AuctionWatch [a website run by Bidder’s Edge] was a better product for consumers than eBay, since it covered more auctions. However, eBay succeeded in shutting it down using the trespass to chattels tort. Any type of innovative aggregation product is subject to the same problem’ (Cranor Wildman, 2003, p.21). However, arguing against the doctrine of trespass in cyberspace from the position of customer’s satisfaction is not the most effective stance. In any legal case, there is a variety of stakeholders involved. The purpose of legal settling is to satisfy the demands of a plaintiff (if they have reasonable grounds) on the basis of existing laws and regulations. Companies operating in cyberspace merit protection just like customers do. Conclusion Despite the ongoing debate on the applicability of the concept of trespass to cyberspace offences, legal practice has already legitimized the relevance of certain common law doctrines (i.e. trespass to chattels) to such cases. Following the analogy with trespass to property such as land or personal possessions, courts have decided a series of exemplary cases based on the reasoning that electronic signals are physical and tangible enough to be regarded as property. References Cranor, Lorrie F., Steven S. Wildman. Rethinking Rights and Regulations: Institutional Responses to New Communications Technologies. Cambridge, MA: MIT Press, 2003. Epstein, Richard A. Cases and Materials on Torts, 8th ed. Rockville, MD: Aspen Publishers, 2004. Merges, Robert P., Menell, Peter S., Mark A. Lemley. Intellectual Property in the Technological Age, 4th ed. Rockville, MD: Aspen Publishers, 2006. Adida, Benjamin, Chang, Enoch, Fletcher, Lauren B., Hong, Michelle, Sandon, Lydia, Page, Kristina. ‘The Future of Trespass and Property in Cyberspace.’ 10 December 1998. June 19, 2007. http://cyber.law.harvard.edu/courses/ltac98/final.html Electronic Frontier Foundation. ‘California Supreme Court Sides With Email Pamphleteer: Intel v. Hamidi Decision Protects Internet Speech.’ June 30, 2003. June 19, 2007. http://www.eff.org/spam/Intel_v_Hamidi/20030630_eff_hamidi_pr.php Quilter, Laura. The Continuing Evolution of Cyberspace Trespass to Chattels. 2002. June 19, 2007. www.law.berkeley.edu/institutes/bclt/pubs/annrev/exmplrs/final/lqfin.pdf

Importance Of Public Relation In Post Modern Organisation Management Essay

Importance Of Public Relation In Post Modern Organisation Management Essay Introduction Communication acts as a mediator in the process of daily human activities. Men are a social animal and hence, they have to be within a society. They all are interdependent on each other and therefore, proper interaction among them is inevitable. Communication helps them in expressing their emotion, motivating, controlling, informing etc (Singh, 2009, p.202). Earlier, during the initial period of human civilization, communication brought revolution in human life, and their lifestyles were improved significantly. However, with increasing complexities in human life, the process of communication has become complex and advanced. Presently, proper and systemic communication is considered as one of the major necessity for social improvements. In the post-modern age, communicational process has had a considerable importance. With the gradual globalisation and modernisation, various aspects of communication have been categorized and their importance has been identified for bring constant impr ovements. Public relation is one of the major concepts that have been derived during the last three decades. In addition, public relation is also an integral part of an economy and its society. The governing authorities and political powers use public relation for communicating their message to the mass population in a democratic society. David W. Guth identifies that public relation has an important contribution in emerging a democratic society as it plays a critical role in the free flow of information in democratic societies (Guth, 2000). During the social crisis, proper communication through public relation is genuine remedy to settle down the prevailing issues. This paper will attempt to present the impact of current trends or future of public relation. The briefing on the stated topic will focus to contribute for the preparations of a TED speech delivered by CEO. Therefore, it is necessary to explain and cover the important aspects of public relation that have significant impacts on public relation related philosophy, issues and multiple strategies for future success. In this process, at first, the importance of public relation in post-modern organisation will be explained. Next, the impact of recent changes in public relation practise will be analysed by focusing on specific areas. The analysis of future of mutual understandings and two way communications are necessary for understanding the future trend of public relation. Next two sections will figure out major issues in public relation followed by a discussion on public relation strategies for reputation management. Finally, the overall discussions, analysis and findings will be conclud ed. Importance of Public Relation in Post Modern Organisation The growth of modern trade and business is major area where public relation plays an essential role. Due to globalisation and technological changes business activities suffered many improvements. The process of communication and public relation has been enhanced with help of advanced technology. The post-modern organisations including non-profit and profit-making organisations have realized the necessity of proper public relation for their organisational reputation and success. It has become very vital tool for achieving the short term and long term organisational goals and objectives. The public relation practises in business organisation is major tasks in marketing activities that helps them in achieving competitive advantage and in developing consumer loyalty. Hiebing has provided a standard definition of public relation. According to him, public relation is the act of evaluating public opinion, and identify your organisations policies and practises with the interests of your audi ence, followed by development and execution of plans that earn public awareness, understanding, acceptance, support and action (Hiebing and Cooper, 2004, p.364). The above stated definition of public relation distinctly identifies its major areas for implementing effective public relation within an organisational process. Identification of target audiences is the foremost task in public relation. Public relation is act of developing and maintaining healthy relationship with target audience as a way of communication.Not being able to identify target audience is a major barrier in incorporating organisational goals and objectives. In the post-modern era, many scholars and public relation experts have presented their perspectives regarding public relation. Some of them offered very general views and rests focus on specific functions and importance of public relation for an organisation. As per the general view of public relation, it is considered as distinct managerial philosophy that helps managers in understanding the target audience for obtaining reputation. On the other hand, specialists in public relation have offered a specific explanation of public relation. J. C. Seidel, one of the eminent scholars in public relation philosophy and understanding has described that public relation is the continuing process by which management endeavours to obtain the good will and understanding of its customer, its employees and the public as large; inwardly through self-analysis and correction, outwardly through all means of expression (Gupta, 2005, p.17). Therefore, the primary importance of public relation is to devel op organisations reputation among the target audience. The target audiences are the people who are directly or indirectly associated with organisation like customers, employees, suppliers, local community, government, shareholders etc. In the post-modern organisation, public relation is important for two major areas of management. Firstly, in case of crisis management, public relation is important problem solving tool. Due to advanced electronic media technology, information travels at very high speed and any bad news like allegation or rumour directly attacks on reputation of an organisation. However, in such critical situation, the management has to take initiative at faster rate, and in this process, public relation is the only tool for managing such crisis (Coombs, 2007). Secondly, in brand building process, public relation is one of the major tools along with value added products or services. Reputation is very important in developing brand image in the mind of target consumers and public relation helps to achieve higher brand image (Blackett and Robins, 2001, p.130). Impact of the Pace of Change on the Practice of Public Relations The pace in post-modern organisation has become faster than ever. Organisational activities have been passing through many significant changes and improvements. This faster pace of improvement has also affected the philosophy and practises of public relations. The growing importance of public relation has led to bring multiple improvements in this field. In the post-modern organisation, managerial thought process and concerns have changed dramatically. For example, in traditional organisation, the business owners used to perceive employees as an expense but in post-modern management, employees are perceived as vital investments. There are five major factors that have shaped the current trend of public relation and these factors have also influenced the trends in prevailing public relation. Firstly, technology is the most important factor in the current trend of public relation practises. The use of internet and social network sites have played very important role. Many companies are using the social network sites like Facebook, Twitter, MySpace, etc to promote their image. The social network media has become major trend in public relation as the impact of social media on the promotion of travel is particularly powerful and growing exponentially (Dilenschneider, 2010, p136). Secondly, due to globalization, the market expansion and exposure of public relation activity has expanded. A multinational organisation in international market faces difficulties due to cultural differences and diversity. In this respect, public relation is the major tool in understanding the cultural characteristics and needs of target consumers which facilitates the communicational process. Thirdly, increasing concern for the society and environment is also major trend. The business organisations have identified their responsibility towards society, environment and community and hence, they are focusing more on corporate social responsibility (CSR) programs. These activities are also helpful in building corporate brand image and for social marketing. In this respect, CSR activities must be communicated to target audiences and this task is executed through public relation practises (Shen, 2006). Fourthly, the necessity of increasing transparency is another major trend in public relation practises. The consumers, employers and shareholders want higher level of transparency in organisation. Companies commit to be more open as the public is demanding more accountability from all of societys institutions (Patrick Harwood.). Finally, the pace of competition has also impacted the public relation practises. Most of the companies have implemented public relation strategies to achieve competitive advantage and upper hand position in market. Future of Mutual Understanding and Two-way Communications Increasing importance of public relation has led to develop certain specific theories and concepts in public relation activities. Johnston and Zawawi have described multiple theories relating to public relation practises and some of the important theories are situational theory, cultural theory, stakeholder theory, relationship management theory, symmetrical or excellence theory etc. Among these theories, the symmetrical or excellence theory is one of the most popular as it primarily focuses on two-way communication and mutual understandings. Johnston and Zawawi have explained that the Symmetrical/Excellence model of public relations theorises that there can be a win-win situation if parties to a discussion are able to reach agreement or at least partial agreement (Johnston and Zawawi, 2009, p.52). Grunig has characterizes this model that uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its publi c(s) (Grunig.). The earlier section has explained major reasons that have brought new trends in public relation practises. These factors also lead to enhance the significance of public relation in post-modern organisation. The task of managing a business organisation has been becoming more complex and therefore a better communication process is very necessary for controlling, coordinating and managing. The organisations are more focusing on developing two-way communicational system with their employees, customers and shareholders. The market has become more challenging and it is expected to rise further in future. Reputation risks are major concern for the existing corporation as it determines the stock value. Recently, the issues like WikiLeaks has made the organisations more conscious in maintaining their reputation in market. In this respect, importance of two-way communication and mutual understanding is expected to increase (Trivitt, 2010). Besides, organisations often face troubles due to agen cy problems. The management often fails to communicate properly with the stakeholders and it causes conflicting situations. However, two-way communication and mutual understanding is the primary way to resolve such issues. Therefore, increasing demand of transparency will require better two-way communication within organisation. Issues Impacting on the Public Relation Profession The above sections have analysed and explained the growing necessity of public relation practises in organisation. In future, the complexities in organisation activities will increase and hence, public relation practises will play very crucial role in reputation, conflict and brand management. This fact clarifies the public relation profession will keep emerging and growing with time. However, there are certain underlying issues that have impacted the public relation profession. Most of large and medium size organisations maintain their public relation personnel and they are responsible for building higher corporate reputation among the target audience or public. However due to certain contemporary issues, the public relation professionals encounter hurdles. Firstly, the views and opinions of general public regarding public relation profession is one of the major issues. Target audience and population often interpret public relation practises for influencing peoples opinion by providing, instruction, information and persuasion. This perspective often leads to degrade the public relation profession. However, the primary reason for such negative opinion is due to the gap between the publics expectations and actual performance of an organisation. The people also perceive it as a tool of organisation for image building. People also observe that public relation leads to develop an illusionary nature which causes accountability problem (Plessis, 2000, p.59). Another major issue in public relation profession is job dissatisfaction due to ethical dilemma or conflict. In many organisations, the public relation professional faces ethical issues as the top managements are not serious about the ethical responsibilities. Lack of corporate standards is one the major issues in this respect. Sometimes, the public relation practitioners who have recognised ethical conflicts were likely to leave their companies because the conflicts affected their mental and even physical well being in the workplace (Kang, 2009). When public relation professionals engage into certain specific task in any specialised organisation, they must have sound knowledge regarding organisations core activities, products, technical know-how etc. The public relation professional has to communicate with target audience on the behalf of their organisation. Lack of such information makes their tasks difficult and misguiding. The organisations often fail to provide proper training to their public relation professional (CERP, n.d.). Reputation Management and PR Strategies In the fast changing environment of business, corporate image is one the major criterion for organisational success. Corporate reputation management primarily focuses on the managing the corporate risk within a business environment. There are a number factors associated with business that drives the reputation of a business organisation. Adam Jolly have identified and characterized six major attributes and drivers of corporate reputation. The flowing model portrays these attributes and drivers. Figure 1: Attributes and Drivers (Source: Jolly and Public Relations Consultants Association, 2001, p.31) The public relation professional must identify and analyse the above stated attributes and driver before drafting and implementing public relation strategy. Watson and Noble have developed specific model for public relation strategy which include four phases. The following table presents these four phases for implementation and formulation public relation strategy. Table 1: Phases of Public Relation Strategy (Source: Watson and Noble, 2007, p.56) The above stated nine steps cover the necessary tasks in public relation strategy formulation. The first phase deals with analysis of various attributes and drivers that affects image of a company. The second phase involves the development of specific goals and objectives followed by formulation of communication focused strategy. In third phase, management must choose proper communicational tactics and implement it within cross functional departments. Final phase involves constant evaluation and control the implemented public relation strategy and if necessary, favourable modification should be executed. For developing a comprehensive public relation strategy, there are a number of different approaches available like one one-way communication, two-way communication etc. However, at present, integrated communication approaches is the most popular and effective for post-modern organisations. Integrated communication approaches consider symmetrical or excellence theory i.e. two-way communication (Grunig, Grunig and Toth, 2007, p.302). Integrated marketing communication should not be confused with integrated marketing communication (IMC) as the former focuses on reputation building through communication and later on marketing communication. Grà ¶nstedt defined that integrated communication is the strategic management process of facilitating a desired meaning of the company and its brand by creating unity of effort at every point of contact with key customers and stakeholders for the purpose of building profitable relation with them (Grà ¶nstedt, 2000, p.8). Conclusion This paper has presented various aspects relating to public relation. Public relation is an emerging field with increasing competitiveness and constant improvements due to technological advancement, globalization and economic enhancements. In the post-modern era, there are certain factors that have influenced the trend of public relation. The social networking sites and social environmental concern are two major trends in public relation practises. Issues relating to ethical conflict and negative public opinions are main hindrances for public relation profession that leads to degrade the public relation practises. However, proper public relation strategy with two-way communicational systems is helpful in resolving the underlying issues. In this respect, integrated communication approach is the best and suitable for planning and executing public relation in post-modern organisation as this approach involves the symmetrical or excellence theory.

The TECH 497 Team Project Reflection Paper of Clifton Adams

What I have learned Every group project provides a teachable experience and this one has been no different. I have learned some things during this Capstone team project, however, more than not, this team project has reinforced or refreshed my memory regarding lessons that I have already learned during the numerous other group projects that I have participated in and lead during my collegiate development here at Davenport University. One of the most significant things that I have learned during my project experiences is that, whether or not one is labeled as the team leader or project / group manger / leader is far less important that how one leads the group. I have, on occasion, lead groups from behind even though I have not been elected or otherwise been placed into a leadership position. What I Would Do the Same There are several things that I have, and will continue to do the same when working in a group. When people collect to form teams, a collective team personality is formed which can cause individuals to act contrary to how they normally would under the same circumsta...

Effects of Marijuana :: Free Essays Online

The dominant fear about marijuana has been that its effects were somehow similar to the dangerously addictive effects of opiates such as morphine and heroin. Scientists feared that , like opiates, it had an extremely high potential for abuse and addiction. Despite widespread decriminalization of marijuana in the United States in the 1970's, this concern has remained the basis for federal law and policies regarding the use and study of marijuana. But the discovery of THC receptor sites in the brain refutes that thinking and may force scientists to re-evaluate their positions. The 1988 discovery of the THC receptor site in the brain was the pivotal event which led to the legalization of marijuana. The receptor breakthrough occurred in 1988 at the St. Louis University Medical School where Allyn Howlett, William Devane, and their associates identified and characterized a cannabinoid receptor in a rat brain. Receptors are binding sites for chemicals in the brain, chemicals that instruct brain cells to start, stop, or otherwise regulate various brain and body functions. Before this discovery, no one knew for sure just how the psychoactive chemical in marijuana workes on the brain. Throughout the 1970's and 1980's, researchers made tremendous strides in understanding how the brain works by using receptor sites as switches which respond to various chemicals by regulating brain and body functions. The chemicals which trigger receptors are known as neurotransmitters. The brain's neurotransmitters are known as endogenous ligands. In many instances, drugs mimic thes e natural chemicals working in the brain. Scientists are just now confirming their determinations as to which endogenous ligands work on the cannabinoid receptors. It is likely that the neurotransmitter which naturally triggers cannabinoid receptors is one known as anandamide. Many important brain functions which affect human behavior involve the neurotransmitter dopamine. Serious drugs of abuse such as heroin and cocaine, interfere with the brain's use of dopamine in manners that can seriously alter an individual's behavior. A drug's ability to affect the neural systems related to dopamine production has now become the defining characteristic of drugs with serious abuse potential. The discovery of a previously unknown system of cannabinoid neural transmitters is profound. While century-old questions such as why marijuana is nontoxic are finally being answered, new fascinating questions are emerging. In the words of Israeli researcher Raphael Mechoulam, the man who first isolated the structure of THC, "Why do we have cannabinoid receptors?

Women’s Health and Men’s Health magazine Essay -- Gender Roles

The Sourcebook on Violence against Women reports that 14.8% to 36.1% of women will experience sexual violence over their lifetime. They also cited studies that found that up to 26.4% of women have experienced intimate partner violence (Renzetti, Edleson, & Bergen, 2011). With roughly 1 in 4 women experiencing sexual violence or violence perpetrated by a partner, many scholars are looking to point fingers. There are several theories that have something to say on the issue. However, it is important to realize at the heart of all the theories is how they are played out in the everyday lives of men and women. The media is a portal to how children are socialized, what consumers purchase, and lifestyle choices people make (Tallim, J). There is little dispute that media outlets are thriving in America. Magazine sales net over $4.5 billion every year. Magazines are widely available to the general public. The Magazine Publishers of America found that 93% of American adults read magazines. The growth trend over the last five years shows that next to the internet, magazines show the most growth in media usage (Magazine Publishers of America & International Periodical Distributors Association, 2010). Most of the public would agree that the American culture has become hypersexualized. Feona Attwood goes as far as calling the transformation a â€Å"‘pornographication’ of mainstream media†¦ [with] women increasingly targeted† (Attwood, 2005). There have been some efforts to combat this by encouraging the empowerment of women but results are still forthcoming. A comparison between the Men’s Health and Women’s Health magazine, owned by the same company, shows how media portrays men and women and perpetuates a violent, sexual culture that cultivates v... ...through the abuse that it teaches men is ok to perpetrate. Media is a powerful source of information for people of all ages. Consumers spend $86 million on magazines a week (Magazine Publishers of America & International Periodical Distributors Association, 2010). Media outlets should be working towards restructuring how boys and girls are socialized and the gender roles for men and women. Magazines should focus on empowering women rather than showing them scantily clad as sex objects. Not every article in Men’s Health and Women’s Health follows the stereotypes and enables violence or the objectification of women; however, the articles that do perpetuate violence far outweigh those that set a good example for men and women. Men’s Health and Women’s Health need to step up and learn to empower women instead of leaving them vulnerable to intimate partner abuse.

Fast and Furious Movie Analysis Essay

This scene is the last scene of the movie. It takes place at the old home that the crew lived in when the first movie came out. The crew(Dom, Brian, Letty, Mia, roman, Tej, Han, and Brian’s child) are gathered together in the yard. Starting the scene Roman comes out of the house and tells Tej not to burn the barbeque again(implying that this wasn’t the first time it had happened, with Tej replying that he never burned it before. Then it the scene switches focus to Brian, Mia, and their son in which Brian explains that the house’s air quality and traffic isn’t the best, but he thinks that he will learn to like it. Mia focuses on showing him the garage and explaining that it was the place where he could build his first car with daddy. A few moments after she said that, Dom responds â€Å"First car better be a charger jack†, which Brian gave a confused look to and replied â€Å"You mean a skyline†. Letty chuckles as Dom argues â€Å"Like I said he’s a Toretto†(fact bring that Brian’s last name was O’Connor). O’Connor smiles back and responds â€Å"You’re confusing the kid†, as Dom then asks Mia if she was going to let him get away with those words(even though all this was just playful, loving arguments). The focus goes to Han, Tej, and Roman as they discus Hans plan to move back to Tokyo, something he feels that he has to do because of the plans he made with his girlfriend, whom had died in the earlier scene. Tej wonders if he was really going to leave, and after Han confirms it, Tej says â€Å"You know we got your back, whenever you need it†. The men nod to each other and seconds later Hobbs and Elena enter the scene, as Roman makes a joke and Hobbs retaliates. Hobbs, in his stiff posture, walks up to Toretto(Dom) and O’Connor and openly expresses that they are now free of all their crimes. Excitement arises, â€Å"Wasn’t half bad having you work for me†, says Hobbs. â€Å"Now we all know you were working for me Hobbs†, Dom replies. Brian interferes says that they agree to disagree and thanks Hobbs for what he has done. As the men are gathered, Letty approaches Elena(Tej expressing to Roman that it must be an awkward encounter), and thanks her for everything she had done for Dom and her, then continues by implying that she was an amazing woman. As the two talk they go back and forth about Dom and end off on good terms, even though it was the first time they had met and they were both in love with the same man. Once again the scene switches to Hobbs and Dom, as they stand side by side. Dome takes a step forward(looking straight ahead past Hobbs) â€Å"Not bad for a cop† he says with a smirk. As Hobbs does the same he replies â€Å"I never thought I’d trust a criminal†. â€Å"Till next time†, they both say to one another and part ways. Hobbs gives Elena the sign to head out, but Dom stops her and explains â€Å"You don’t have to go†. Elena informs him that it was not her place, but that this was his home and her home was with the police force. She kisses him and walks away. The original crew mentioned in the beginning of the paper come together at the lunch table and laugh amongst each other, Dom asks Letty, â€Å"Any of this feel familiar to you?†, â€Å"No†¦ But it feels like home†, she responds after taking a sip of her beer. The scene comes to an end as they say grace as a family. Scene 4 Concept: Primary Groups For this scene, the concept of a primary group will be applied. According to the book, Communicating In Groups:Application of Skills, Adams and Galanes define primary groups as â€Å"groups formed to meet primary needs for inclusion and affection†(Adams and Galanes). Although this type of group can be used for a work type situation, it is mostly connected to a close type relationship. Each member shows motives such as: love, caring, avoiding feelings of loneliness, sharing, feeling cared about. These are successful only when the members decide to let go of some freedom as individuals. A primary group can come in many different forms, such as friends, sororities, fraternities, etc. However, the group from fast and furious 6, demonstrate the main form of a primary group, a family(even though almost all of them are not blood related). For example, the way Brian and Dom argue about which car the O’Connor’s son will first build, going back to their competitive spirit on what type of car was best. Although they were disagreeing with each other, their words were all out of love for the child and one another. Another example of this concept is the conversation between Han and Tej. Although Han individually wants to go out to Tokyo for himself, he has the support of his closest friends(the crew), and you know this when Tej say â€Å"You know we got your back, whenever you need it.† By saying this, it shows that they care for each other, which is an important factor to be a primary group(need to be caring). To become a primary group I had addressed that you must be willing to put away your individual desires. A prime example of this was the one on one discussion that occurred between Hobbs and Dom. Once again, Dom says â€Å"Not bad for a cop, as Hobbs replies â€Å"I never thought I’d trust a criminal.† The word trust in these few words is key. As a primary group, a family, you must trust one another and although neither of the two men had got along with each other in previous matters, they became somewhat close and finally put aside their individual attitudes to welcome each other in as one unit. According to Preserve Articles, there are some more points in being a primary group, two of which are physical proximity and identity of ends. Physical proximity is â€Å"connected with the fusion of personalities within the group†(Bhatt), which is exemplified as each of the members get together at the end at one table and enjoy a nice lunch together. This is a symbol of closeness within the characters. Identity of ends is â€Å"connected with the fusion of personalities within the group†(Bhatt). As this point of the article states, a primary group usually sees the world through the same Letty says â€Å"No†¦ But it feels like home†. Letty had lost her memory, which is revealed in an earlier scene of the movie, but they way that she says everything feels like home implies that she was one of them, and that she also seen the world in a very similar, if not the same way as the others(identity of ends). This is the only scene in which the whole clip is based off of the group being a primary group rather than a secondary group.

Environmental and Social Impacts of Offshore Wind Farms in Botany Bay

Environmental and Social Impacts of Offshore Wind Farms in Botany Bay; When planning offshore wind farms the following impacts are studied to make sure the purposed project has a net benefit environmentally. Steps can then be taken to manage any negative impact resulting from the construction of the wind farms. Environmental Impact: Botany Bay has a diverse marine life the impact of the wind turbines on the environment; have surprisingly shown to produce artificial reefs.A recent study; â€Å"Effect of the Horns Rev 1 Offshore Wind Farm on Fish Communities†(Leonhard, Stenberg, Stottrup;2011) has produced positive results illustrating the turbines have no adverse effect to the marine life; and has actually increased the population of some species of fish in the area. It is also shown the most disturbance will coming in the construction stage of production. Wind farms also would have effects on the local bird-life; as both a collision risk with the rotors and disturbance and bar rier effect to migrating birds.Botany Bay is noted to have close to seventeen species of shorebirds prompting the need for further research to be looked at bird behaviour the area. Social Impact: Many studies have been developed to review wind turbines effect on the health of people; an Australian study â€Å"Wind Turbines and Health† (National Health and Medical Research Council, 2010) concluded that overall wind farms have minimal health effects compared to health burdens of conventional electricity generation.The concept of â€Å"wind turbine syndrome† includes the worse of the adverse health issues; involved in hear loss and insomnia resulting from noise levels of the wind farms but it is generally believed to be a nocebo reaction to the presence of wind turbine. The noise level of 10 turbines at 350 metres is 35-45 dbA, in comparison to a standard quiet room being 35 dbA. The main legitimate health issue includes annoyance impact by locals and according to World H ealth Organisation (WHO; 1999) annoyance is an adverse health effect.In terms of the planned wind farm at Botany Bay’s area; designing offshore greatly reduces the sound and visual impact; Being far out enough to have no shadow flicker to no effect. Also located in such an urban area sound from city is found to offset the noise level of the wind turbines (Ion Paraschivoiu). Recreational fishing in Botany Bay is a large attraction to Botany Bay with commercial fishing currently banned. Several artificial reefs were construction in 2006 to help fish habitats.With the potential of more artificial reefs from the wind farms; marine wildlife will look to prosper; however building of offshore wind farms will pose safety issues to fishing in the area. Closing fishing areas closest to the wind farms may be necessary to provide proper safety; which will most likely irritate local fishermen. Environmental and Social impact of off shore wind farms cannot be taken lightly and for closer l ook on such effects proper detailed investigation have to be made on the surrounding wildlife and population of Botany Bay.Bibliography NSW Department of Primary Industries. (2006). Six artificial reefs for Botany Bay. Available: http://www. dpi. nsw. gov. au/archive/news-releases/fishing-and-aquaculture/2006/artificial-reefs-botany-bay Last accessed 12 Oct 2012. Science Daily. (2010). Offshore Wind Power and Wave Energy Devices Create Artificial Reefs. Available: http://www. sciencedaily. com/releases/2010/01/100118132130. htm Last accessed 12 Oct 2012. The Fish Site News Desk. (2010). Offshore Wind Power Creates Artificial Reefs.Available: http://www. thefishsite. com/fishnews/11577/offshore-wind-power-creates-artificial-reefs Last accessed 12 Oct 2012. Hazel Watson. (2010). Shorebirds of Botany bay. Available: http://www. wetrivers. unsw. edu. au/research-projects/shorebirds/shorebirds-of-botany-bay/ Last accessed 12 Oct 2012. The Society for Wind Vigilance. (2010). Annoyance and Wind Turbines. Available: http://www. windvigilance. com/about-adverse-health-effects/annoyance-and-wind-turbines Last accessed 12 Oct 2012.Magnus Johnson. (2009). Fisheries, the environment and offshore wind farms: Location, location, location.. Available:http://www. academia. edu/892929/Fisheries_the_environment_and_offshore_wind_farms_Location_location_location Last accessed 12 Oct 2012. Sustainable Development Commission (United Kingdom) (SDC), (2005): Wind Power in the UK: A guide to the key issues surrounding onshore wind power development in the UK, Government of the United Kingdom, England.Available at: http://www. sdcommission. org. uk/ World Health Organization (2004): Energy, sustainable development and health. Background document for the Fourth Ministerial Conference on Environment and Health, 23-25 June 2004, Geneva. Rogers A, Manwell J & Wright S. (2006): Wind Turbine Acoustic Noise. Renewable Energy Research Laboratory, University of Massachusetts at Amherst. Wind Tu rbine Design: With Emphasis on Darrieus Concept by Ion Paraschivoiu Environmental and Social Impacts of Offshore Wind Farms in Botany Bay Environmental and Social Impacts of Offshore Wind Farms in Botany Bay; When planning offshore wind farms the following impacts are studied to make sure the purposed project has a net benefit environmentally. Steps can then be taken to manage any negative impact resulting from the construction of the wind farms. Environmental Impact: Botany Bay has a diverse marine life the impact of the wind turbines on the environment; have surprisingly shown to produce artificial reefs.A recent study; â€Å"Effect of the Horns Rev 1 Offshore Wind Farm on Fish Communities†(Leonhard, Stenberg, Stottrup;2011) has produced positive results illustrating the turbines have no adverse effect to the marine life; and has actually increased the population of some species of fish in the area. It is also shown the most disturbance will coming in the construction stage of production. Wind farms also would have effects on the local bird-life; as both a collision risk with the rotors and disturbance and bar rier effect to migrating birds.Botany Bay is noted to have close to seventeen species of shorebirds prompting the need for further research to be looked at bird behaviour the area. Social Impact: Many studies have been developed to review wind turbines effect on the health of people; an Australian study â€Å"Wind Turbines and Health† (National Health and Medical Research Council, 2010) concluded that overall wind farms have minimal health effects compared to health burdens of conventional electricity generation.The concept of â€Å"wind turbine syndrome† includes the worse of the adverse health issues; involved in hear loss and insomnia resulting from noise levels of the wind farms but it is generally believed to be a nocebo reaction to the presence of wind turbine. The noise level of 10 turbines at 350 metres is 35-45 dbA, in comparison to a standard quiet room being 35 dbA. The main legitimate health issue includes annoyance impact by locals and according to World H ealth Organisation (WHO; 1999) annoyance is an adverse health effect.In terms of the planned wind farm at Botany Bay’s area; designing offshore greatly reduces the sound and visual impact; Being far out enough to have no shadow flicker to no effect. Also located in such an urban area sound from city is found to offset the noise level of the wind turbines (Ion Paraschivoiu). Recreational fishing in Botany Bay is a large attraction to Botany Bay with commercial fishing currently banned. Several artificial reefs were construction in 2006 to help fish habitats.With the potential of more artificial reefs from the wind farms; marine wildlife will look to prosper; however building of offshore wind farms will pose safety issues to fishing in the area. Closing fishing areas closest to the wind farms may be necessary to provide proper safety; which will most likely irritate local fishermen. Environmental and Social impact of off shore wind farms cannot be taken lightly and for closer l ook on such effects proper detailed investigation have to be made on the surrounding wildlife and population of Botany Bay.Bibliography NSW Department of Primary Industries. (2006). Six artificial reefs for Botany Bay. Available: http://www. dpi. nsw. gov. au/archive/news-releases/fishing-and-aquaculture/2006/artificial-reefs-botany-bay Last accessed 12 Oct 2012. Science Daily. (2010). Offshore Wind Power and Wave Energy Devices Create Artificial Reefs. Available: http://www. sciencedaily. com/releases/2010/01/100118132130. htm Last accessed 12 Oct 2012. The Fish Site News Desk. (2010). Offshore Wind Power Creates Artificial Reefs.Available: http://www. thefishsite. com/fishnews/11577/offshore-wind-power-creates-artificial-reefs Last accessed 12 Oct 2012. Hazel Watson. (2010). Shorebirds of Botany bay. Available: http://www. wetrivers. unsw. edu. au/research-projects/shorebirds/shorebirds-of-botany-bay/ Last accessed 12 Oct 2012. The Society for Wind Vigilance. (2010). Annoyance and Wind Turbines. Available: http://www. windvigilance. com/about-adverse-health-effects/annoyance-and-wind-turbines Last accessed 12 Oct 2012.Magnus Johnson. (2009). Fisheries, the environment and offshore wind farms: Location, location, location.. Available:http://www. academia. edu/892929/Fisheries_the_environment_and_offshore_wind_farms_Location_location_location Last accessed 12 Oct 2012. Sustainable Development Commission (United Kingdom) (SDC), (2005): Wind Power in the UK: A guide to the key issues surrounding onshore wind power development in the UK, Government of the United Kingdom, England.Available at: http://www. sdcommission. org. uk/ World Health Organization (2004): Energy, sustainable development and health. Background document for the Fourth Ministerial Conference on Environment and Health, 23-25 June 2004, Geneva. Rogers A, Manwell J & Wright S. (2006): Wind Turbine Acoustic Noise. Renewable Energy Research Laboratory, University of Massachusetts at Amherst. Wind Tu rbine Design: With Emphasis on Darrieus Concept by Ion Paraschivoiu