Developing a Marketing Strategy for a Multinational Company Essay - 1

Developing a Marketing Strategy for a Multinational Company - Essay Example Branding ranges from the name of the products to the display of the product images. Branding will help make a mark for the product on the international market. Aspects of co branding also feature in the race to have the product appreciated on the market but these will involve the use of other brands too and alliances between companies to cater for product promotion. Co branding incorporates the existing brand advantage to the new product to create a driving force to market the product (Begemann, 2008). The fact that Lenovo has other brands performing well on the market simplifies the marketing approach and the expected efforts. The marketing strategy will involve advertising that would aim at producing specific adverts for different markets in different countries. Through these, the cultural aspects are easy to put into consideration. Customizing adverts creates an effect for the selected countries that seeks in deeper than the standardized approach. Marketing with regard to the different cultures available makes the product easily understood by the countries the product is destined. Advertising in the different countries also creates a close link and association of the different people easily with the product hence creating dominance in the market. One of the major countries that the product will feature in is Kenya. Kenya is a country in the East African Region that has the highest technological effort in the East and Central region of Africa. The market is very fertile with a high percentage of youths and the middle class that view this product fit for their social lives and work aspects. The country has a high respect for technological electronics having proved one of the most successful markets that have consumed other Lenovo products especially laptops. The population targeted of youths and middle class individuals provides a large