Writer's choice Assignment Example | Topics and Well Written Essays - 3000 words

Writer's choice - Assignment Example Perception of the product results to formation of an attitude that is likely to traverse across many potential customers. Attitude formation ends up influencing the purchase of the product in a positive manner if it is positive and negatively for a negative attitude. Any product is meant to satisfy a range of the consumer needs; this is the reason why customers opt to purchase a certain product. Therefore, the marketer should ensure that the buyer is motivated to have the product since it is able to take into perspective their needs. In general, consumer behavior is a complex aspect that involves all the processes that are involved in the selection, purchase, and the use of goods, services, either ideas or experiences. In this paper, an evaluation of the consumer attitude formation, motivation, learning, and perceptions towards the purchase of Jeans trousers will be put into perspective. Jeans are trousers that are made of a special material either dungaree or denim cloth. The trousers have been in use for quite a long period; initially, they were meant for miners as well as cowboys but they have been advanced over the years to take into perspective the various needs of the people. Jeans have been developed in various fashions, each having its uniqueness, and appealing to a given section of the consumers. Jeans have a strong cultural basis since they were embraced greatly by teenagers especially those of the greaser subculture that dominated the 1950s especially in parts of the United States. This culture was highly influenced by singers such as James Dean and Elvis Presley among others. This subculture made the purchase of the jeans, initially made by Levi to be quite high. Various brands of jeans exist in the market today and have continued to attract diverse groups in the population. In addition, there are a number of fits developed for the jeans